Research: Music Magazine Questionnaire

I created a questionnaire for my music magazine, and gave it to 15 people to fill in so i could get an idea of what my target audience wants.

Here is my results from my questionnaire:

Question 1 - How old are you?

Everyone who did the questionnaire was under 20; this is because my target audience is 14 - 20 year olds.

Question 2 - Are you male or female?

7 of the people who answered the questionnaire were boys, and 8 of them were girls.

Question 3 - What are your three favourite colours?

Blue - 10

Red - 8
Black - 12
Yellow - 4

Pink - 5

Green - 6

Question 4 - Do you download music? If yes, where do you download it from?

10 out of 15 people said yes to downloading music. Most of them downloaded it from iTunes, but some of them also named some such as torrent sites, youtube converters etc...

Question 5 - How often do you buy CDs?

Once a week - 0

Every month - 1

Every few months - 8

Once a year - 1

Never - 5

Question 6 - How often do you buy music magazines?

Once a week - 7

Once every two weeks - 0

Once a month - 5

A few times a year - 3

Once a year - 0


Question 7 - Which music magazines do you buy?
Kerrang! - 9
Rock Sound - 6
Mojo - 2
Metal Hammer - 5
NME - 7

Question 8 - What are your top 5 favourite bands?

A big range of bands came up in the results, such as:

Rammstein, Black Sabbath, Killing Joke, X-ray Spex, You Me At Six, Enter Shikari, We Are The Ocean, Kings Of Leon, Arctic Monkeys, Emarosa, Bring Me The Horizon, City & Colour, Alexisonfire, Skindred, Metallica, Iron Maiden, Bullet For My Valentine, Megadeth, Machine Head, Incubus, Paramore, Deftones, A Day To Remember, Avenged Sevenfold, Alice Cooper, Boys Like Girls, Rise Against, Red Hot Chilli Peppers, Pendulum and The Prodigy.

Question 9 - What genres of music do you prefer?

Rock - 11

Pop - 5

Metal - 12

Drum & Bass - 6
R&B - 4
Classical - 0


Question 10 - How much would you expect to pay for a music magazine?
Everyone said they would expect a music magazine to cost between £1.90 and £3.10.

Question 11 - How often do you go to music

events?

Every week - 0

Every month - 3

Every other month - 0

Every few months - 4

Once a year - 3

Once every couple of years - 0

Never - 5

Question 12 - Do you play any instruments? If yes, please state which one(s).

Guitar - 4
Drums - 2
Bass - 3
Violin - 1
The other 5 people said they didn't play any instruments


Question 13 - What do you use to listen to music?

Computer - 8

iPod - 11

Phone - 9

Radio - 5

Stereo - 4

Question 14 - What content would you expect to see in a music magazine?
Gig Reviews - 15
Interviews - 13
Instrument Reviews - 5
Posters - 13
Latest News - 9
Letters Page - 8
Quizzes - 6
Cartoons - 7
Voting for Awards - 6
Adverts - 6
Band Merchandise - 12
Free Items (e.g CDs, stickers, etc...) - 9


These results show me that the colours that appeal to my target audience most are blue, black and red. These will be the house colours for my music magazine as it will appeal to them more. The things that most people would expect to see in a music magazine are Gig Reviews, Interviews, Posters, and Band Merchandise; so these will be the main things that appear in my music magazine. This would make my music magazine appeal to my target audience more, so therefore more people would want to read it. The main genres of music that people who answered the survey like are rock and metal; bands that fit into these genres will appear in my magazine. These results show that most people buy magazines weekly, so each issue will come out every week.